About Us

2016_STB_About-Us

STARBOARD – Live the Tiki Life!

We’re very excited to introduce the Starboard Apparel 2016 Collection to you!

For 2016 Summer, Starboard Apparel continues to push Innovation Quality, producing Premium Technical Waterwear specifically for SUP, Windsurf and Surf. In doing so, we have created a collection of waterwear and lifestyle apparel to cater to your every need.

Inspired by the energy of Tiki Vichara, the ancient fun loving godking of water and waves, we have put the Waterman and Tiki Lifestyle at the heart of every product we have created. Immersed in the island way of life where community and togetherness are essential, our aim is to bring the community together and get more people on the water, at peak performance.

Please take a look around the website to see all the new products and features. Here’s to 2016!

SUP | WINDSURF | SURF

 

2016-Waterwear

Here’s an interesting story about our history:

Our Tiki symbol is stem from the ancient fun loving godking of water and waves, the legendary Inca sun god Tiki Vichara, who in Thor Heyerdahl’s Kon Tiki memoires is said to have traveled from Peru to Polynesia.

The exciting part is that the art of Surfing arguably came from Peru and was further practiced by the South Americans that came to inhabit Tahiti and later the Hawaiian islands. Norwegian Thor Heyerdahl successfully drifted 4600 miles on a balsa raft from Peru to Tahiti in 1947 to prove his theory, yet still most anthropologists are skeptic to his findings. Have a look at art from Peru compared with Tahitian art while checking on the map of current and lastly try one of the ancient Peruvian balsa surf boards.

Our original Tiki drawing is from New Caledonia and we have worked with Thai and Tahitian artists to evolve him over the last 20 years. The Starboard name is the innovate quality assuring part of our brand’s culture.

The word starboard comes from the Old Norse words stýri meaning “rudder” and borð meaning etymologically “board”, then the “side of a ship”. In sailing terms crafts give way to other crafts on Starboard tack. There are some Norwegian international roots in this story knowing that the tiny town Arendal where Svein Rasmussen was born, once was the second largest ship building area in the world. That Svein’s Norwegian street address is Kittelsbukt 32 and that the Worlds largest marine Protection & Indemnity INSURER Gard is Kittelsbukt 31 is another assuring coincidence.

Live the Tiki Life!